Laura is a fashion editor and stylist with nearly 15 years of experience in the NYC fashion industry. Specializing in the multicultural, millennial, and Gen Z markets, her career in styling and creative content can be seen across print, digital, TV, social media, branded content, and celebrity projects.
Originally from Austin, Laura moved to NYC for an internship at the acclaimed artist agency Art + Commerce. Looking to pursue a career in styling, she began assisting A-list stylists, Victoria Bartlett and Joanne Blades, on fashion editorials, celebrity styling, and NYFW runway shows. Laura then began working at Latina magazine and quickly worked up the ranks. Starting as a fashion assistant, she was later promoted to various titles including: sittings/credits editor, fashion writer, and finally, a contributing editor.
In 2009, Laura was hired by the British retailer Topshop, as their senior stylist, helping the brand launch their first-ever US flagship and personal shopping division in New York. Later working in the digital space, Laura began consulting for luxury fashion brands, Calvin Klein and Mikimoto, on social media, digital marketing, influencer campaigns, and content strategy. Additionally, she worked with the fashion eCommerce site Cools.com, as their content & marketing manager.
For several years, Laura was the fashion editor at Cosmopolitan for Latinas Magazine (a Hearst publication), where she wrote and reported on fashion news, market trends, and emerging designers for her column, Latino Rising Stars. She also conceptualized, edited and styled, fashion editorials and celebrity features.
In 2017, Laura partnered with Dove as their multicultural brand ambassador and celebrity stylist partner, promoting the brand’s “100 Colors Invisible” Dry Spray Deodorant Initiative. Laura’s media-facing role included two consecutive, national media campaigns (2017 Q3 - 2018 Q3).
Laura is currently the founder and creative director of vintage fashion brand, CRUZ. She’s also a freelance stylist and contributing fashion editor living in Williamsburg, Brooklyn.
Work can be seen in:
Cosmopolitan, Seventeen, Billboard, Schön!, Galore, LADYGUNN, Vulkan, POPSUGAR Latina, Thrillist, Cosmo for Latinas, Cosmo en Español, Cosmo Middle East, Cosmo Philippines, Latina, Sweet, Vivala, VIBE Viva, American Photo, and Huff Post Latino Voices.
Gina Rodriguez, Camila Cabello, Paulina Porizkova, Troian Bellisario, Natalia Dyer, Dascha Polanco, Diane Guerrero, Jackie Cruz, Normani Kordei, Lauren Jauregui, Victoria Justice, Christina Milian, Alexa and Carlos PenaVega, Dinah Jane, Ally Brooke, Ana de la Reguera, Alejandra Espinoza, Kate Lyn Sheil, Lenny Platt, Olivia Jordan, Jamila Velazquez, Julissa Bermudez.
Denise Bidot, Teni Panosian, Natalie Suarez (Natalie Off Duty), Denise Sanchez (Makeup By Denise), Giannina Oteto, Clémentine Desseaux (Bonjour Clem), Monica Veloz (Monica Style Muse), Lisa Ramos (MTV), Kat Lazo (Mitú/Thrillist), Merlot (Model/Singer).
"DYNASTY"/The CW Network, Calvin Klein, CK One, Mikimoto, Target, Dove, Maybelline, Olay, Sunsilk, Express, Worth New York, Fashion Snoops, T.J. Maxx, Angela & Alison, Rachel Allan, Jovani, CosmoBody.
Naomi Kaltman, Kayt Jones, Sheryl Nields, Kareem Black, Tom Corbett, Chris Eckert, Katie McCurdy, Tory Rust, Joshua Pestka, Marley Kate Rizzuti, Lauren Perlstein, Alana Slutsky, Gabrielle Revere, Francisco Garcia, Juan Veloz, Vanessa Granda, Julia Martins Miranda, Stacy-Ann Ellis, Dennison Bertram, and James Norton.
The New York Times, Vogue, ELLE UK, NYLON, Cosmo, Telemundo, Univision, Elite Daily, Life & Style, ¡Hola! TV, People Chica, Latina Magazine, Cosmo for Latinas, HelloGiggles, Fierce by Mitú, Vivala, The Girl Mob and Wait Hold Up Podcasts.