CK ONE "Get in the Box" Digital Campaign - Digital Strategy
Worked directly with Calvin Klein's digital team on the relaunch of the iconic CK One brand. Marketed to millennials on a global scale, the campaign featured a microsite, influencer events (concerts and parties), and a SXSW brand activation. Curated user generated content (contestant submissions), managed social media accounts, and wrote digital marketing copy. Featured campaign talent included, models Lara Stone, Ruby Aldridge, Abbey Lee Kershaw, River Viiperi; and musical artists Sky Ferreira, Cassie, Rita Ora, and Ian Mellencamp.
Cools.com - Community, Content & Marketing Manager
Worked directly with the brand's creative director on the beta launch of the indie designer e-commerce startup. Strategized content and digital marketing, managed the user community, and coordinated/produced influencer programs. Wrote copy and edited all company media including, the Cools blog, e-mail newsletters, in addition to managing all social media accounts: Facebook, Twitter, Pinterest, and Instagram.
Mikimoto Japan Relief Influencer Campaign - Strategy & Campaign Management
In an effort to aid Japan Earthquake Relief, luxury jewelry brand Mikimoto, partnered with top fashion bloggers on a Facebook campaign. The digital promotion offered fans the opportunity to purchase a one-of-a-kind pendant, sold exclusively through the social media site. Fashion influencers featured the limited-edition pendant and Japan Relief promo on their personal blogs and social media channels. In less than a month, Mikimoto saw an increase of 7K Facebook fans.
Managed all client-facing relations, oversaw influencer scouting/outreach, strategized digital campaign content, and copywriter for Mikimoto's Facebook account.
Participating fashion bloggers: Nitrolicious (Wendy Lam), Keiko Lynn, I SPY DIY (Jenni Radosevich), Kristina Braly, Brooklyn Blonde (Helena Glazer), My Style Pill (Christine Cameron), This Time Tomorrow (Krystal Bick).
Future of Fashion Series - Co-Founder & Producer
Produced and co-founded an ongoing event dedicated to connecting tech startups with industry professionals in fashion and retail. Partnering with event co-founder Projective Space, each session showcased 4-5 innovative fashion startups. Executive-level panelists provided feedback and business advice following each demo. An average of 125 attendees joined each session to participate in the highly curated networking event.
Presenting startup companies: Cools.com, Bespoke Post, Carrie Hammer, Cloth, Olapic, Perch, Clothes Horse, Handshake, Bib + Tuck, Little Black Bag, Stylitics.
Industry panelists included: Philippe von Borries (Refinery 29 co-founder & CEO); Faran Krentcil (Fashionista founder); Steve Schlafman (Lerer Ventures principal); Steven Alan (fashion designer); Nick Chirls (Betaworks Investments); Susan Barber (Opening Ceremony Art Director); Christina Mercando (Ringly co-founder); Jenn Talley, (Teen Vogue digital development editor).
Attendees represented: Vogue, Teen Vogue, GQ, TIME, Newsweek, Ad Week, CNN Money, The Daily Beast, Business Week, Google, HBO, PSFK, WGSN, Starworks Group, Betaworks, Crossbar Capital, Highline Venture Partners, Ralph Lauren, Zac Posen, Saint Laurent, Calvin Klein, Kate Spade, The Jones Group, Shopbop, and GILT.