MULTICULTURAL BRAND AMBASSADOR & CELEBRITY STYLIST PARTNER - 2017 (Q2 & Q3)

Laura Zapata was the Latinx brand ambassador for the launch of Dove's Dry Spray #100ColorsInvisible Deodorant Campaign. As a media-facing brand partner, she worked directly with Dove's multicultural press team (Edelman PR), on influencer and integrated brand content, specifically for the Latinx market. The highly successful fashion campaign garnered press hits in print, digital, TV, and social media outlets, and often focused on trend-driven and style how-to narratives from Laura's fashion expert-angle as a celebrity stylist.