Austin's W Hotel (located in the city's trendy, Second Street District), hosted the Fashion Brain Bar event.

Austin's W Hotel (located in the city's trendy, Second Street District), hosted the Fashion Brain Bar event.

  In 2013, The Fashion Brain Bar was a pioneer in fashion-only event programming at SXSW's tech conference.     

In 2013, The Fashion Brain Bar was a pioneer in fashion-only event programming at SXSW's tech conference. 

 

  The luxe poolside setting provided an outdoor bar, swimming, and private cabanas.

The luxe poolside setting provided an outdoor bar, swimming, and private cabanas.

  With a large number of female/influencer attendees, the FBB stood out from the male-dominated tech scene.

With a large number of female/influencer attendees, the FBB stood out from the male-dominated tech scene.

  POPSUGAR's photo booth provided GIF and digital images to share on social media.

POPSUGAR's photo booth provided GIF and digital images to share on social media.

  Local college fashion students volunteered as event staff.

Local college fashion students volunteered as event staff.

  Attendees were given free, event-branded sunglasses to beat the Texas heat.

Attendees were given free, event-branded sunglasses to beat the Texas heat.

  Signature cocktails provided by event sponsor, POPSUGAR.

Signature cocktails provided by event sponsor, POPSUGAR.

  The event garnered more than 1000 RSVP's from over 100 fashion companies.

The event garnered more than 1000 RSVP's from over 100 fashion companies.

  Austin's W Hotel (located in the city's trendy, Second Street District), hosted the Fashion Brain Bar event.
  In 2013, The Fashion Brain Bar was a pioneer in fashion-only event programming at SXSW's tech conference.     
  The luxe poolside setting provided an outdoor bar, swimming, and private cabanas.
  With a large number of female/influencer attendees, the FBB stood out from the male-dominated tech scene.
  POPSUGAR's photo booth provided GIF and digital images to share on social media.
  Local college fashion students volunteered as event staff.
  Attendees were given free, event-branded sunglasses to beat the Texas heat.
  Signature cocktails provided by event sponsor, POPSUGAR.
  The event garnered more than 1000 RSVP's from over 100 fashion companies.

Austin's W Hotel (located in the city's trendy, Second Street District), hosted the Fashion Brain Bar event.

In 2013, The Fashion Brain Bar was a pioneer in fashion-only event programming at SXSW's tech conference. 

 

The luxe poolside setting provided an outdoor bar, swimming, and private cabanas.

With a large number of female/influencer attendees, the FBB stood out from the male-dominated tech scene.

POPSUGAR's photo booth provided GIF and digital images to share on social media.

Local college fashion students volunteered as event staff.

Attendees were given free, event-branded sunglasses to beat the Texas heat.

Signature cocktails provided by event sponsor, POPSUGAR.

The event garnered more than 1000 RSVP's from over 100 fashion companies.

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